The direction the person moves his or her eyes can often determine whether the answer is from memory or not. It works the best with visual thoughts. A person will typically look upward to the left if reaching into memory and to the right if creating the answer or constructing imaged images.
Although most people follow this left-right rule, there are some who are just the opposite. It is good to determine which is which before jumping to conclusions. You can find out the correct directions of a person by asking some leading questions like "What was the color of your first car?" to get a response from memory, and "What is your opinion of the President?" to get a creative response.
An interesting way to see if someone's lying to you about something. :)
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